Advertising Copywriting Practice in the AI Era

The workshops called “Advertising Copywriting Practice in the AI Era” were held on November 11 and 14, 2025, at Wang Gungwu Lecture Hall, Graduate House, the University of Hong Kong. Mr. Walter Wu, a seasoned advertising professional, was our guest speaker in the workshops.

Walter, an award-winning advertiser, provided an overview of Hong Kong advertising industry. He analyzed various ad campaigns and shared his creative insights. This helped students appreciate the fun and importance of effective writing.

The event deepened students’ understanding of the advertising field and highlighted the value of communication through text. It is believed to greatly benefit their future careers and personal development.